Thursday, August 21, 2008

Outline for my research paper

I) Intro strategy: Why does Tyson Foods continue in false advertising?
II) They put morals and consumers to the side largely due to the ambition for a food empire.
A) Tyson Foods has had numerous run-ins with the law
B) Event the CEO Don Tyson has had charges of embezzlement

III) They state that people are their main focus but their actions seem to prove otherwise.
A) Starting from the ground up, they were charged with discrimination in their own factories.
B) They have been raiding out cattle ranchers and farmers for their own expansion of factories.
i. They have created a monopoly by taking away the business for these cattle ranchers.
IV) That they don’t really care what they give consumers rather that they make the extra dollar.
A) In May 2007 USDA approved Tyson in saying they “raise chicken without antibiotics”
B) Quickly withdrew the label when they discovered that their chicken contained both ionophores and antimicrobials.
V) Concluding Strategy: Tyson states that they are working at the heart of our meals. However, with the way they are expanding they are a drawback to the betterment of our society.

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